vow of chastity
1 Bronze - PR
Cannes Lions - 2015
1 Gold (CYBER) and 1 Bronze (PR)
ADCI - 2015
2 Sapphire (Silver)
For Italians the National football team comes first, even before sex.
A Durex survey shows that 40% of men use the World Cup
as an excuse to avoid sex.
This is totally absurd for Durex, that aimed to draw
the Italians' attention back to sex.
Durex was able to find a direct link between sex and football creating
the Rocco Siffredi’s Vow of Chastity. The LEGEND of porn,
and also a popular italian tv celebrity, made a vow of chastity for the victory
of Italian team.
The project was launched with a video on social networks and immediately
it became breaking news all over the world. Rocco asked for fans' support
by launching the #roccotieniduro and invited them to make love for him too.
On the occasion of every Italy's national football match, a new video
was uploaded on Durex social channels as a proof of Rocco's extreme sacrifice,
reaching thousands of likes, shares and comments from all fans.