The King

Client: Mayonnaise Kraft

The most iconic mayonnaise of the Italian market changes its name;

the recipe however remains the same as always.

How to communicate to everyone in a direct and memorable way the passage

from Kraft to Royal? Using a King, in flesh and bone, of course.

Because with Mayonnaise Royal, royalty comes to all homes in a truly unexpected way and by every means possible:

from TV to social networks.