Client: Mayonnaise Kraft
The most iconic mayonnaise of the Italian market changes its name;
the recipe however remains the same as always.
How to communicate to everyone in a direct and memorable way the passage
from Kraft to Royal? Using a King, in flesh and bone, of course.
Because with Mayonnaise Royal, royalty comes to all homes in a truly unexpected way and by every means possible:
from TV to social networks.